How To Make Instagram Private Business Account – While the platform offers three types of accounts: personal, business and creator – the features you can unlock with each are different.
Has anyone tried switching to an instagram creator account? I was wondering if I should change it, what would it affect? — Abby Roberts (@abbyrartistry) April 18, 2019
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Stick around, let’s break down what an Instagram Creator account is, its features (including self-publishing of the feed), and how to make the change.
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Launched in 2018, creator accounts (also called creator profiles) are specifically designed for platform MVPs – Instagram influencers and creators.
This specific profile category provides creators with features to help build their personal brand and better support their overall social media needs.
From simplified messaging to access to trending audio, the Instagram creator profile is packed with unique tools to support their talent pool.
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Instagram Business accounts are more geared towards brands, organizations, local businesses and service providers with a clear monetization strategy on Instagram.
While the two types of accounts have some overlap in features, business accounts have a slight leg up on the competition with what they can access through third-party social media management tools (*cough* com and Auto Publishing Instagram Stories).
That said, there are still many benefits to creator accounts (including the ability to Auto Publish Instagram feed posts – including Reels 🎉), so don’t count them out just yet.
FYI: It’s trusted by over 7 million creators, social media managers, and brands to manage their social media content, automatically publish posts, and drive traffic. Create an account today – for free.
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Think public figures like Chris Klemens, influencers like Chrissy Rutherford, as well as artists, chefs and other creatives.
For what? Because the accounts of the creator are all to meet the needs of people who do not already have a complete business (yet).
It’s the perfect profile option for those looking to promote the community, gain brand partnerships and build brand awareness.
So if you identify as a content creator or influencer, this account is for you – established companies and brands don’t need to apply.
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We interviewed two creators to find out how they made the jump to full-time content creation and how you can too. Read more here: How to Become a Full-Time Content Creator
By switching to a creator account, you gain access to a host of features that can jump-start your growth and monetization opportunities on Instagram.
Thanks to a new Meta API update, Instagram Creator accounts can now automatically publish feed posts (including carousels and reels) via third-party tools like .
In other words: creators can now schedule their posts to go live at a set date and time, and they’ll take care of the rest.
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While some prefer to post on the fly, it can be helpful to schedule posts days (or a week) in advance as well — especially when you’re creating branded content or going on vacation.
NOTE: Instagram Creator accounts are limited from posting Instagram Stories, and must connect to a Facebook page to enable Instagram’s auto-posting features.
With an Instagram Creator profile, you get access to a mobile dashboard of in-depth insights like follow/unfollow data, post-performance, and more.
You can see what is (and isn’t) resonating with your followers, so you can adjust your strategy accordingly.
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With , you’ll find all the essential analytics from Instagram in a digestible format, as well as many extra data points – including your best time per post.
In addition, Instagram Analytics has separate “Post Performance”, “Reel Performance” and “Story Performance” dashboards – so you can see exactly how each channel is driving value for you.
Due to commercial music restrictions and copyright concerns, it may be difficult for those with commercial accounts to use the audio from Trending Reels.
According to Social Media Specialist, Chantal Hermetz, “If you have a creator profile on Instagram, you have access to a massive library of Reels sounds.”
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This means you’ll never miss an opportunity to jump on the trending and potentially viral audio momentum.
Speaking of Reels audio, learn our top tips for finding trending songs and sounds on Instagram Reels by watching this video:
Creators are often bombarded with DMs, ranging from “where did you buy that top?” to collaborative questions, and more.
This allows creators to prioritize messages from brands and friends, or classify them by relevance or time to ensure they never miss an important request.
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NOTE: If you don’t like these filters, you can also change your messaging tab notifications in your settings.
In addition to having more control over who sends you messages, Instagram Creator profiles also have more control over how you contact them.
Creators can designate (or hide) their preferred contact method on their profile (including call, text, and email), and have more flexibility on what they choose to include as a CTA on their page.
Translation: You can filter out “cold” messages and spend more time in meaningful interactions with the brands you prefer to work with.
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Ready to take the first step to becoming an Instagram influencer? Read this blog post: How to become a successful Influencer in 2023
Now that you’ve heard all the bells and whistles of creator accounts, here’s how to officially make the switch from a Business or Personal Instagram account:
To switch to an Instagram Creator profile, go to your Instagram profile and tap “≡” in the upper right corner, then tap “Settings”, and select “Account”:
Select a category that best describes what you do and disable if you want it to be displayed on your profile:
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Here you will be asked to know Instagram’s creative tools, including: “Complete Your Profile”, “Inspire”, “Grow Your Audience”, “Share Content to View Insights”, and “Explore Tools and Insights”:
From there, it’s time to create your account. Select a category that best describes what you do and disable if you want it to be displayed in your account:
Next, you have the option to connect your Facebook Page. If you prefer not to link your account, tap “Skip”.
You can then review your contact information (at least one), and be asked to get to know the various Instagram creation tools.
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NOTE: If time is not on your side, you can also dive into the creator’s tools at the same time.
But the many features are the most effective to help you save time, stay organized, and post consistently.
Plus, with , you’ll also have an Instagram-approved content marketing partner trusted by over 7 million creators and brands!
Ultimately, there are unique advantages and disadvantages to using a creator profile, but it depends on what you’re trying to achieve.
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If you’re a creator looking to monetize your content and build more partnerships with brands, switching to a creator profile is a great option — especially now that the creator economy is estimated to be worth $100B.
ICYMI: make creators’ lives easier with tools including a media kit, a custom Linkedin.bio, and your personal best time per post. Create an account and get started:
Amanda is a Content Marketing Specialist based in Toronto. When he is not busy writing, you can catch him playing tennis or sipping all the pop-culture tea. Hello on Instagram – @amandademeku Here is the exact method I used to go back to personal accounts on Instagram in 2024. You can easily use the same steps to switch to your Instagram account and from the company or Instagram account of the creator.
Most Instagram users use their accounts. But with influence, we change this and we want to be creators.
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We share a YouTube video tutorial on . Below, I have shared the entire procedure that I followed, and I have also shared the screenshot. Also read:
First, open the Instagram app and tap on the profile from the bottom navigation bar. Now touch the three lines as shown in the image.
, On the settings page, scroll to the bottom. And here, tap the Change Account button to switch to a personal IG account.
A popup will appear when you tap the change account type, giving you two options to change the account. The first is the personal Instagram account, and the second is the Instagram account of the creator.
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When you touch the personal account type, a new window will appear, confirming the action of changing the account type to personal because when users are in the IG creator or the business IG account, it provides the extra functions mentioned here.
Then, when you switch back to the average user account, you will no longer be able to access those tools and metrics. Keep this in mind as you return.
That’s the whole theme; most people want a summary version to get rid of. So, hey, skimmers, here’s a treat for you.
By switching to a personal account, in-app information will be disabled, and insights of all your content, including your ads, will be permanently removed.
Everything You Need To Know About The Instagram Creator Account
When you own a color or business account, switching to a personal IG account is easy. Please read this for those who don’t know which Instagram account they have.
Therefore, the ordinary Instagram account is not suitable. Users can have the creator account, which will not limit advertising. Can you
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